Eicher Tractors (TAFE Group)

STORIES FROM THE FIELD

What makes a farmer happy? What’s most precious to them? What are their dreams made of? We pondered upon these questions and understood that nothing but the soil makes a farmer happy, that the harshest heat cannot kill a farmer’s passion, and that their relationship with the earth is unbreakable. And from these seeds of realization, our stories bloomed.

Challenge
To create 5 films that reflect the brand’s call ‘Ummed se zyada’ (Beyond expectations)

Type

International